Let’s just admit that planning a corporate event isn’t the easiest task. It’s not a walk in the park, like Hollywood movies make it seem. You don’t wave a magic wand and everything’s taken care of.
There’s meticulous planning behind a successful corporate event and fundraiser. Everything is about the details. But it’s not just the decorations, catering, and the venue that make all the difference.
How you market your fundraiser is also important. If you want your fundraiser to be the talk of the town, here are a couple of things you can do:
Ask Yourself: What’s Your Objective?
Forget about the budget for a moment. That’s part of the basics. Think about what your objectives are. What do you want to achieve? What results are you’re expecting?
Is it to create a name for your brand? Is it to let your clients know your values? Is it for a good cause? Or is it all of these things?
Deciding on your objective will help you get a better understanding of what your next step should be.
Your guests should be the focus of the evening. Think about what type of event you want your fundraiser to be so you can decide who to invite.
This way, you can hire a corporate speaker/brand ambassador to deliver a note-worthy speech that captures the attention of your guests.
Train Your Staff Accordingly
Your next step should be to train your employees to be the best hosts your guests have met. They should be engaging, courteous, and well-informed about all of your products/services.
Your attendees will want information. They will want to know more about your brand; this is the best way to help them learn more. This will also leave a good impression on your guests, because it will show that you’re willing to go above and beyond to exceed their expectations.
Promotional Gifts Are Your Best Friend
Don’t make the event just about donations and charity. That’s extremely important. But a token of appreciation and a memento for your guests can convert them into clients/customers.
And that’s where corporate gifts come in.
Corporate gifts can help you create brand awareness, win the appreciation of potential clients, and help your guests know that you value their time and commitment.
They also help you promote your services. For example: when you give away t-shirts, mugs, and pens, they’re not just a token of appreciation; they become your “brand ambassadors” too.
Whenever your clients/customers/employees use your gifts, they’re automatically promoting your brand. When people around them ask about your gift, they’ll get to learn about your brand as well.
It’s a win-win situation. You’re killing two birds with one stone.
And that’s exactly why corporate gifts are important and should be included in every event!
If you are looking for a personalized corporate gift, Bravura offers an array of corporate gifts and customized products.
Browse through their collection of luxury corporate gifts or visit their website to learn more about what they have to offer!