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How Important Is It to Add a Personal Touch to Corporate Gifts?

In short, very!

Whether you’re giving a corporate gift to your employees in appreciation of their hard work or to a client in the acknowledgement of accomplishing a business milestone, the personal touch is sure to make an impact.

There are many ways through which you can add a personal touch to a corporate gift; by sending in a greeting card along with the gift, printing a custom message on the gift, or tailoring the gift item to what the recipient would like to have.

But, why would you want to add a personal touch to corporate gifts in the first place?

One word – Engagement

The art of corporate gift giving is best summarized by an old adage:

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Corporate gifts are a great way to show your employees and clients that you genuinely care about them, value your relationship with them and think of them in a thoughtful way.

That’s the legacy of corporate gift giving.

The key, though, is getting your corporate gift idea bang on the money. The gift must be able to foster feelings of appreciation and importance in the recipient when they open it.

Ask yourself: Can an impersonal gift really accomplish that?

Definitely, not!

Worse, it may make the recipient feel unappreciated and unimportant, negating the entire essence of the art of corporate gift giving.

Wrapping Up

Personalization has the power to turn anything average into meaningful. In case of corporate gifts, it can transform a business exchange into a thoughtful and warm gesture.

Are you interested in corporate gifts for your business?

Bravura has an impressive range of customized corporate gift items to offer!

We have been around the corporate gifts block since 2005. Our products are handpicked from the best gift item manufacturers in the industry. We sell everything from gift sets to notebooks to handbags. What’s more? Our price policy fits both small and big businesses, so you can conveniently shop for any item that you want. In addition, we also offer custom printing services to help you customize your corporate gift and add a personal touch to it. Visit our e-store to learn more about our products and services.  

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