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Signs & Spaces5 min readBravura Journal

“We need a sign” is where most projects start. A few weeks later, someone flicks a switch and the logo lights up the wall. What happens in between is a mix of measuring, designing, approving, making and fixing, and knowing the steps makes the whole thing faster and calmer.

InteractiveThe eight steps of a sign

Tap through each stage to see your part and ours.

1The brief is worth getting right

The fastest projects start with three things: a photo of the space, rough measurements and a date. With those, a sign maker can tell you what’s possible, roughly what it involves, and whether the timing works, before anyone visits.

2Approve the visual, not the logo

Your logo on a white page tells you very little about how it will feel on your wall. Ask for a visual that shows the sign in your actual space, at the real size. It’s the single best moment to catch problems: too small, wrong side of the door, clashing with the wall colour.

Mistakes are cheap on a visual and expensive on a wall.

3Outdoor signs need a little more time

Many outdoor signs need approval from the relevant authority and often the landlord, so build that into the timeline. A good sign maker will tell you early what’s needed for your location and help with the drawings. Indoor signs usually only need the building’s agreement.

Ask early: if your sign is outdoors or on a shared facade, ask about approvals in the very first conversation.

4Installation day

On the day, the best installers are almost invisible: they arrive on time, protect the floor, install straight and secure, test the lighting and leave the space cleaner than they found it. Out-of-hours installation is common for offices and malls, so agree timings with your building in advance.

The short version
  • Start with a photo, rough measurements and a date.
  • Approve a visual of the sign in your real space.
  • Allow extra time for outdoor approvals.
  • Agree installation timings with your building early.
Over to you

Which step of getting a sign made has caused you the most headaches?

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